In 2025, eCommerce is experiencing a paradigm shift. The search experience is no longer limited to typing keywords into a search bar. Multimodal search, where consumers can combine voice, image, and text search, is quickly becoming the future of online shopping. Major brands are already integrating this technology to enhance customer experience and drive conversions.
In this blog, we will dive into what multimodal search means, why it matters for your eCommerce brand, and how you can implement it successfully with the help of an ecommerce fulfillment center like iLogistics USA.
What is Multimodal Search?
Multimodal search refers to the ability to combine multiple forms of input (text, voice, and image) to conduct a search. Users can now:
Speak to search (voice assistants like Google Assistant, Siri, and Alexa)
Use images to search for similar products (Pinterest, Google Lens)
Type in queries as usual
This new approach provides a seamless and rich user experience that empowers customers to find what they want quickly and efficiently.
While text search is still common, voice and image search are rapidly gaining traction as they allow for more natural and intuitive ways of browsing.
Why Multimodal Search Will Drive the Future of eCommerce
In 2025, 50% of online searches are expected to be done using voice search. Additionally, image-based search has seen exponential growth thanks to tools like Google Lens and Pinterest Lens.
Benefits of multimodal search:
Faster product discovery: Customers can use voice or images to find products in seconds.
Improved conversion rates: Customers can directly buy products from search results.
Better engagement: By offering multiple ways to search, brands can create a more personalized experience.
Real-World Examples of Multimodal Search
Google Lens: Using your phone camera, users can take pictures of products and find similar ones online. Pinterest Lens also allows users to upload images and find similar items within the platform.
Amazon: With its voice assistant Alexa, Amazon has incorporated voice search into the shopping experience, allowing users to shop hands-free.
Sephora: Sephora allows customers to use augmented reality (AR) to virtually try on makeup and then directly purchase the product.
These brands are already ahead of the curve, utilizing multimodal search to engage and convert customers in real-time.
How Multimodal Search Enhances eCommerce UX
1. Simplified Shopping Process
Users can instantly find products by speaking or snapping a picture, saving time.
2. Improved Product Discovery
Instead of trying to describe a product, users can show it (image search).
3. Personalization
Multimodal search allows brands to recommend products based on visual and voice data, further personalizing the shopping experience.
When combined with efficient fulfillment centers like iLogistics USA, the entire process from search to delivery becomes seamless.
Multimodal Search and eCommerce Fulfillment
Integrating multimodal search with your fulfillment operations offers significant benefits:
Real-time inventory sync: Accurate product availability with visual search.
Faster order processing: Direct integration with order systems from multimodal search inputs.
Personalized shipping experience: Products shipped based on AI-driven search behavior.
Partnering with a fulfillment provider like iLogistics USA ensures that multimodal search results in seamless transactions and fast delivery, keeping customers satisfied.
Embrace the Future of Search
In 2025, multimodal search isn’t a luxury, it’s a necessity.
Brands that implement multimodal search today will be the leaders of tomorrow. Not only will they improve UX and customer engagement, but they will also enhance conversions by providing faster, smarter search results.
Ready to stay ahead of the curve? Partner with iLogistics USA to ensure your fulfillment is just as seamless as the search experience.
