You can pick from a large number of online selling platforms today. What’s even better is – you can pick several online markets to sell through! Here are the top marketplaces to consider:
Amazon
Amazon has been in the lead for over two decades now, and it’s leading this list too. With Amazon, you can get the best exposure, provided you know how to properly optimize your listings. If you choose to sell on Amazon, you need to go for a selling plan.
Either you pay a fee per item sold, or you pay a total of almost $40 per month. In addition to that, you need to pay referral fees, which are between 8% and 15%. The selling fees are one of the few disadvantages of selling on Amazon, along with high competition.
On the plus side, you can save on marketing costs and open your brand up to the international market. If you’re interested in automating your sales on Amazon, eBay, and Etsy, check out i Logistics USA! It will help you automate your processes and save you hours of work time.
eBay
Much like Amazon, eBay gives you the opportunity to sell to a wide, international audience. You can sell virtually anything and even refer your eBay customers to your own online store.
One of the downsides of this platform is the fees. If your profit margins are low, you won’t make a lot of money selling on eBay.
In order to make a profit, you need to carefully select which items you’re going to sell, as the competition may be fierce in some categories. The selling fees include a monthly subscription fee and a final value fee when an item is sold.
Etsy
Selling on Etsy opens you up to a wide audience of millions of shoppers.
If you have the right product, you are almost guaranteed to find your buyers there. However, having the right product is a big concern with Etsy.
You can only sell handmade items. Forget dropshipping; everything you sell has to be unique. On the plus side, the setup is very simple.
It will take you no longer than a few minutes to set up an Etsy account and start selling. The basic features are free, which is a nice surprise. However, you have to pay a listing fee of $0.20 for every item that you list. You also have to pay a transaction fee of 5% per every item you sell.
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Poshmark
Poshmark is a big online marketplace for selling fashion items. If you want to sell clothes, shoes, bags, or accessories you no longer wear – try your luck on Poshmark! Not everything has to be used; you can find brand new items on the platform. The obvious downside of Poshmark is that it’s used primarily for fashion. The website makes exceptions for some home and personal care goods, but that’s about it. On the plus side, if you do have clothes to sell, you can make good money with virtually no costs. You don’t need to pay fees and you can name your price, so there’s that.
Newegg
If you want to sell on newegg, you need to consider the type of items you’re selling. Newegg is primarily used for electronics. It doesn’t have the kind of reach and spread as Amazon does with its wide variety of products. Nevertheless, it opens you up to over 30 million registered shoppers. You can leverage that audience and attract them to your website. At the same time, none of that comes for free. Newegg offers 3 membership plans, and one of them is actually free. The free plan comes with limited features, so most sellers have to spring for one of the paid plans eventually. Plus, you have to pay commission on every product sold; the amount depends on the product category.
Walmart
Walmart is a popular retail company that also has one of the biggest online marketplaces in the US. If you’re considering expanding your presence online and finding new customers, you can go through Walmart. However, there are some things to consider. On the plus side, Walmart doesn’t require the payment of regular subscription fees. You only need to pay a referral fee when someone buys your product. At the same time, Walmart is known for offering the lowest prices on the market. You can choose how you want to price your product, but you can’t offer the same product at an even lower price on a different marketplace. Because of that, you might have to settle for lower profit margins, but possibly a higher volume of products sold.
Rakuten
Rakuten is widely known as the Japanese equivalent of Amazon. Unlike Amazon, Rakuten limits its sellers when it comes to the region. Offering your product worldwide is impossible, though you can set up stores in different regions. If you are based in the US and want to sell your product within the country, Rakuten will work just fine. One of the drawbacks of the platform is that it’s very selective. You need to be invited or apply for a membership. The fees can add up pretty quickly too. You need to pay a monthly subscription fee of almost $40, a listing fee of just under $1 per item, and commission between 8% and 20% on every item sold. On the plus side, you can make your storefront look the way you want using customization. The online marketplace also offers help and support to its sellers while using the platform.
Facebook
Facebook Marketplace is a rather unofficial online marketplace. If you’re an online seller that wants to expand their horizons, you should give it a go! It’s not the most traditional of marketplaces, but it’s certainly very effective. You don’t have to pay any listing fees, but there are some seller fees for every purchase. One of the main advantages of Facebook is that it reaches a very broad audience. Millions of users visit Facebook every day to look at photos, post life updates, and stalk their exes. You can swoop in with your product at just the right time! You can save some money on marketing by entering such a huge platform. At the same time, there are virtually no restrictions on Facebook. You can look at it as a positive or a negative. Either way, expect to get a lot of messages from people who are not actually interested in your product.
Conclusion
There is a large number of online markets that you can explore. When you’re picking one or several top marketplaces to work with, pay attention to your product. If you can offer the best selling products online, you can enter virtually any international marketplace.
Multichannel selling opens you up to a world of possibilities, but optimizing your listings and syncing your orders across multiple platforms can be a drag. i Logistics USA can help you with that! Let our services take care of the logistics while you make the best of these top e-commerce marketplaces.
